Tuesday, August 26, 2025

Procter & Gamble Raises Prices on 25% of U.S. Products Due to Tariffs: What Consumers Need to Know

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Procter & Gamble Announces Price Hike on 25% of U.S. Products Amid Tariffs

Procter & Gamble Co. revealed on Tuesday that it plans to increase prices on approximately a quarter of its products sold in the United States, citing the impact of tariffs. While this move aims to offset rising costs, executives emphasized that simply offering lower prices doesn’t necessarily ensure long-term success. As consumers remain cautious amid economic uncertainties, P&G continues to navigate the delicate balance between pricing strategies and maintaining customer loyalty for popular brands like Tide and Bounty.

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