Apple’s upcoming CarPlay Ultra is causing quite a stir in the automotive world. This next-generation version of CarPlay promises a more immersive experience, taking over additional screens and integrating vehicle-specific features such as speedometers, climate controls, and radio functions. The response from automakers has been mixed—some are enthusiastic about adopting CarPlay Ultra, while others are hesitant or outright refusing, with many adopting a wait-and-see approach.
Major players like Volkswagen and Toyota, two of the largest automakers globally, have yet to make their stance clear. Stay tuned, as updates will follow once more information becomes available.
CarPlay Ultra represents a significant shift for the auto industry. Surveys consistently show that drivers love it—many prefer it over their vehicle’s built-in systems and are more likely to consider purchasing a vehicle that supports it. However, automakers are investing heavily in developing advanced software platforms that support over-the-air updates and expanded digital services. They’re cautious about ceding control by simply allowing Apple to overlay its software on top of their systems.
Sources indicate that automakers are keen to establish clear standards around data sharing with Apple before fully embracing CarPlay Ultra, highlighting the importance of privacy and interoperability in this evolving landscape.
