Apple, Airbnb, Google, and Elon Musk’s X are in early talks with crypto companies about integrating stablecoins into their payment systems, according to industry sources. These tech giants see stablecoins as a promising way to reduce transaction costs and simplify cross-border payments. Stablecoins are digital tokens pegged to fiat currencies like the US dollar, serving as a bridge between crypto infrastructure and traditional finance. In 2024, stablecoins handled over $27.6 trillion in transactions—outpacing Visa and Mastercard combined, as reported by the World Economic Forum.
The interest in stablecoins is rapidly growing among traditional financial institutions and tech companies. The momentum has surged further following Circle’s impressive IPO, which more than doubled its share price from the initial offering and continues to rise. This enthusiasm signals a broader mainstream adoption trend.
According to industry insiders, Apple has been exploring stablecoin integration with crypto firms since January, potentially adding stablecoins to Apple Pay and its broader payment network. Meanwhile, Twitter’s parent company X is discussing with Stripe the possibility of enabling stablecoin transactions on its platform. Airbnb is also eyeing stablecoins as a way to cut out middlemen and reduce fees paid to card networks like Visa and Mastercard, with talks reportedly underway with Worldpay since early 2025.
Political stability in the US, especially with President Donald Trump’s potential return, has made corporate crypto adoption less risky. Analysts predict the stablecoin market could reach $2 trillion by 2028. A key driver is the expected passage of the GENIUS Act, a proposed bill that would clarify regulations for stablecoin issuers, encouraging more widespread use in the US.
As the stablecoin ecosystem evolves, mainstream giants are increasingly recognizing their potential to revolutionize digital payments, making 2024 a pivotal year for adoption and innovation in the financial world.
