Eric Trump announced that World Liberty Financial, a decentralized finance project with connections to the Trump family, is planning to acquire a significant stake in the TRUMP memecoin for its long-term treasury. This move is part of a broader vision that combines crypto innovation with patriotism and future growth.
Launched on X last Friday, the announcement highlights a shared commitment to “crypto, patriotism, and long-term success,” signaling an effort to add institutional credibility to a memecoin that, like many in its category, primarily relies on branding and attention. While specific investment amounts remain undisclosed, the involvement suggests a serious interest in leveraging the token’s potential.
World Liberty Financial’s portfolio already includes major cryptocurrencies such as Ethereum, Bitcoin, and TRX, along with stablecoins. Interestingly, the firm has also accumulated lesser-known tokens like BUILDon (B), especially after the project announced plans to utilize WLF’s USD1 stablecoin for real-world applications.
This strategic move underscores a growing trend where traditional and decentralized finance worlds intersect, with institutional players showing increased interest in memecoins and blockchain projects that blend community spirit with long-term vision. As the landscape evolves, the involvement of prominent figures and projects hints at a future where meme-based tokens could gain more legitimacy and mainstream acceptance.
