Slate Auto, the innovative electric vehicle startup backed by Jeff Bezos, has recently shifted its messaging regarding its upcoming electric pickup truck. Initially, the company promoted that the vehicle would start “under $20,000,” making it one of the most affordable electric trucks on the market. However, following the passage of President Trump’s tax cut bill, Slate has paused promoting that price point.
The new legislation, which is expected to be signed into law by President Trump around July 4, will lead to the expiration of the federal EV tax credit in September. This $7,500 incentive was a key factor in Slate’s initial pricing strategy and was crucial in positioning the truck as an accessible electric option for many consumers.
When Slate announced its plans in April, it emphasized that its all-electric pickup would have a starting price under $20,000, thanks in part to the federal tax credit. That messaging was still visible on the company’s website as recently as yesterday. However, with the impending end of the tax credit, the company has chosen to hold back on promoting that specific price point.
This change could pose a challenge for Slate’s goal of creating a truly affordable electric vehicle. The startup has not yet disclosed the exact price of its truck without the tax credit, and a company spokesperson declined to comment on the recent shift in messaging. Production isn’t expected to begin until late 2026 at the earliest, and the company’s focus on customization means many buyers may opt for higher trim levels rather than the base model.
The $20,000 price target was a major highlight for Slate, especially in the context of the current auto industry, where rising vehicle costs have made it harder for many Americans to afford new cars. During its launch event, chief commercial officer Jeremy Snyder emphasized this point, saying, “The auto industry has driven prices to a place that most Americans simply can’t afford. But we’re here to change that.”
CEO Chris Barman also stressed the company’s mission, stating, “We are building the affordable vehicle that has long been promised but never been delivered.” As Slate navigates these changes, its commitment to making electric vehicles more accessible remains a central part of its vision.
