Snapchat has introduced an exciting new subscription option called Lens Plus, giving users access to a broader range of lenses and augmented reality (AR) experiences. Priced at $8.99 per month, Lens Plus offers a variety of lenses crafted by Snapchat and selected creators, including exclusive AI-powered video effects and Bitmoji game lenses.
Subscribers will enjoy access to hundreds of innovative lenses, along with the benefits of Snapchat Plus, which costs $3.99 per month. These perks include early access to new features, exclusive wallpapers for chats, and Bitmoji backgrounds, enhancing your overall Snapchat experience.
In a significant move, Snapchat also announced plans to start selling its AR glasses, Specs, to the public in 2026. CEO Steven Spiegel shared with a colleague that the growing community of over 400,000 developers creating lenses will help make Specs stand out from other AR glasses on the market.
What’s more, Lens Plus is set to deliver fresh AR experiences each week, and Snapchat is exploring ways to allow creators to earn money by designing exclusive lenses. This new subscription not only boosts your AR fun but also supports the vibrant community of creators pushing Snapchat’s immersive capabilities to new heights.
