At this year’s Worldwide Developers Conference (WWDC 25), Apple unveiled a host of exciting updates to its operating systems, services, and software. The company introduced a sleek new look dubbed “Liquid Glass” and revealed a rebranding of its product lineup. However, one highly anticipated announcement was notably absent: the next-generation, AI-powered Siri.
While Apple’s SVP of Software Engineering, Craig Federighi, briefly mentioned Siri during the keynote, he only shared that the company is still working on making Siri more personalized. He stated, “We’re continuing our work to deliver the features that make Siri even more personal. This work needed more time to reach our high-quality bar, and we look forward to sharing more in the coming year.”
This suggests that we won’t see the new Siri until at least 2026—an unexpectedly long wait in the fast-paced world of AI where updates and innovations are rolling out constantly.
Initially announced at WWDC 24, the redesigned Siri was expected to bring significant artificial intelligence enhancements to Apple’s virtual assistant, integrated across iPhone and other devices. Apple described it as the “next big step,” with Siri capable of understanding your personal context—your relationships, routines, communications, and more. The goal was to make Siri more useful by enabling it to take actions within and across your apps seamlessly.
However, reports indicated that the in-development version of this more personalized Siri had some issues. Bloomberg noted that while the AI was functional, it only performed reliably about two-thirds of the time, making it unsuitable for a full rollout.
In March, Apple officially delayed the launch, citing the need for more development time. The company also shuffled its leadership, removing SVP John Giannandrea from the Siri project and appointing Mike Rockwell, known for his work on the Vision Pro, to lead the effort. This move signaled Apple’s determination to get back on track after facing setbacks with this major update. It also highlighted concerns that Apple’s AI technology was trailing behind competitors like OpenAI, Google, and Anthropic—worries that have unsettled investors.
In the meantime, Apple has sought help from partnerships, notably collaborating with OpenAI. When Siri encounters questions it can’t answer, users may be directed to ChatGPT instead. With the upcoming iOS 26, Apple has further integrated AI into its ecosystem, updating its AI image generation app, Image Playground, to leverage ChatGPT technology.
At WWDC 25, Apple continued to emphasize its AI ambitions, announcing plans to give developers access to on-device foundation models, introduce live translation features, enhance Genmoji and Image Playground, improve Visual Intelligence, and develop an AI “Workout Buddy” for Apple Watch. Additionally, the company revealed an upgraded, AI-powered version of its Shortcuts app, designed to boost scripting and automation capabilities.
While the future of Siri and Apple’s broader AI initiatives remains eagerly awaited, it’s clear that Apple is making significant strides in integrating artificial intelligence across its products and services—aiming to stay competitive in the rapidly evolving AI landscape.
