CEOs are increasingly embracing AI technology to reinvent the way they communicate, with some even sending their digital avatars to handle parts of earnings calls. This innovative approach is transforming corporate presentations and opening new doors for virtual leadership.
Earlier this week, the CEO of Klarna made headlines when their AI avatar took the stage during an investor call, showcasing the growing role of digital personas in high-stakes conversations. Following this trend, Zoom CEO Eric Yuan also used his custom avatar to kick off an earnings call, highlighting how AI is reshaping corporate communication. Yuan employed Zoom’s Clips tool, an asynchronous video creation platform, to bring his virtual counterpart to life.
“I’m proud to be among the first CEOs to utilize an avatar during an earnings call,” Yuan stated through his digital avatar. “This is just one example of how Zoom is pushing the boundaries of communication and collaboration. Of course, trust and security are our top priorities. We’ve implemented strong safeguards to prevent misuse, protect user identities, and ensure avatars are used responsibly.”
Yuan has long championed the idea of avatars in meetings, envisioning digital twins that represent users in virtual spaces. His vision isn’t unique—others in the industry are exploring similar possibilities. For instance, the CEO of AI-powered transcription service Otter is reportedly training an avatar to help share the workload and streamline communication.
Excitingly, Zoom announced that its custom avatar feature will be available to all users this week, making this cutting-edge technology accessible to a broader audience. As AI-driven avatars become more mainstream, the future of virtual leadership and corporate communication looks more dynamic than ever.
